Welcome to Oak The Label

I'm Hannah, a mum to two little girls, partner to my biggest supporter, and the creator behind the brand. We're a small family-run label based in Coffs Harbour. Oak began when I became a mum; I wanted the freedom and flexibility to stay at home with my babies, but also a creative outlet, that's where the idea sparked to start a clothing brand that felt like us, and over the past 4 years, it has grown into a brand loved by women and kids worldwide!

Every collection is designed with so much dedication, with a focus on comfort, quality and timeless style. I'm endlessly inspired by the sun, warm earthy tones & creating unique pieces that feel cosy and made to be lived in.

Thank you for being here and supporting our little family. Your support allows me to keep creating, keep dreaming, and most importantly, to stay at home with my kids. It means more than you know :)